About me
Hi, I'm Fede.
I've been designing digital products for 14 years. I like to understand how a business really works before designing anything.
- 14 yearsdesigning digital products
- Spanish and Englishwith teams anywhere
- From small businesses to multinationalsand government agencies
What I do
Websites and stores
Clear sites that explain and sell, with an online store when needed.
Custom tools
Calendars, scheduling and dashboards that replace spreadsheets and paper.
The whole path
I understand the problem, design it and build it until it works.
I help businesses move from "we figure it out as we go" (spreadsheets, paper, WhatsApp, a website nobody understands) to something simple that works.
Sometimes that's a website or an online store. Other times, a custom tool: a calendar, a scheduling system, a management dashboard. I handle the whole path: understanding the problem, designing it, and building it.
How I work
Where my way of working comes from
Before I committed fully to design, and after too, I traveled across every continent. I lived a year in New Zealand and more than a year in the UK. I hitchhiked, stayed in the homes of people I didn't know, and often communicated without sharing a single language.
I don't tell it as an anecdote. That's where I learned to listen without assuming, to get my point across with little, and to put myself in the other person's shoes. It's what I use most today when someone explains their business to me and I have to translate it into something that works.
My experience
I've worked in product and design for enterprise platforms, e-commerce, and US government systems, where complexity and scale leave no room for improvisation. Projects include Tupperware, Adelco, and Trybe.
Today I bring that same rigor to smaller projects, like a scheduling and billing tool for a psychologist, a management system for a food business, or a cabin's website and booking calendar.
How I work
I speak plainly and get to the point. If you want the technical explanation, I'll give it to you; if not, I take care of everything.
I start by understanding what you need so things go better for you. We talk it through, and only then do I start designing and building.
My work doesn't just look good: it works. And that's what will help you work better.
When needed, I work in Spanish and English with teams anywhere in the world.