I design and build the digital side of your business.
From basic web pages or online stores to complex digital products.
I understand what you need, sort out the problem, and take it to a clear, working solution.
From an idea to something real
Web pages
From a simple landing page to a complete site to showcase your business, your services, or what you do.
Online store
I build and configure your store, from structure and products to getting it ready to sell.
Applications
Design and development of apps, platforms, and systems that need a solid experience for your business.
Brand identity
Visual identity, logo, and graphic communication to build a brand from scratch or transform an existing one.
I don't work with fixed packages. I first understand what you need, then we figure out the best way to solve it.
You know your business.
I know how to take it digital.
You don't need to know about design, platforms, or technology. Tell me what you want to do, and I'll help you find the best way to make it happen.
And if you already have experience with product, design, or technology, we can talk directly about what you need and work side by side.
Take a look at some projects
Valle Fuego — From Technical Catalog to a Buying Experience
Small businessBrand identity, UX/UI & conversion strategy
Brand identity, ecommerce, and conversion strategy for a folding iron grill brand.
See more
VendorOS
EnterpriseLead Product Design · AI-Assisted UX
A multi-role platform for managing the full vendor lifecycle at a US government agency, with AI-assisted document extraction built on trust and human review.
See more
Tupperware
EnterpriseProduct Design · eCommerce
Led the transition of 11 Central and Eastern European websites, restructuring framework, flow, and design to match updated brand guidelines.
See more
Frax
EnterpriseProduct Design · B2B Fintech
Making fractional asset investment intuitive for a B2B audience: flows, dashboards, listings, and notifications that translate a complex financial product into decisions that are simple to understand.
See more
DMI
EnterpriseProduct Design · eCommerce + internal apps
eCommerce platform for a leading Chilean retail brand, plus two internal apps (Android/iOS) for sales order creation and user/territory management.
See more
Scheduling & billing for a private practice
Small businessCustom design & build
A custom Excel workbook for an independent psychologist: per-patient session tracking and automated end-of-month message generation.
See more
Riki
BrandingBrand identity & visual direction
Brand identity for an AI-based alternative credit-scoring concept — logo, rack card, and a warm-palette system. The project never launched.
See more
Every project needs something different
I've worked on all kinds of projects. I started in graphic design and web pages. Then I moved into digital product design and worked with companies and teams from different countries — as a senior consultant at Exo Mindset and, more recently, at Svitla Systems. I've worked on my own projects, for friends, for small businesses, and for international companies. Some lasted years. Others disappeared in weeks.
That variety taught me something fairly simple: every project needs something different. That's why I prefer to understand the problem first, then decide what to design. I work in English (C1+) with clients and teams from other countries daily — it's never been a barrier on any of these projects.
14+ years
Designing digital experiences.
Argentina + international
Clients and teams from different countries.
Any scale
From startups to global companies.
Web · E-commerce · Product
One approach, different formats.
Tell me what you need.
Even if you're not sure yet exactly what that is.